It seems like the year is finally here for retailers to start taking the leap into e-tailer mode.
As of June 2018, there were 2,064,076 e-retailers worldwide, according to the latest data from data provider eMarketer.
However, the industry is still a ways off from reaching the peak of 1.9 million retailers in 2020, according the eMarket report.
That’s still a lot of companies to manage, let alone to maintain.
There are a few ways retailers can improve their customer experience online, says Michael Nocera, founder and CEO of Nocerotica, a marketing and e-shopping firm.
He points out that the first step is to create a well-designed site and the second is to build an online presence that makes the most of social media.
“When we say ‘social,’ we mean something like liking a product or a post, following someone else, sharing an image, posting something, sharing a link, posting a comment,” Nocerca says.
“The big thing is that you need a website that’s engaging.
You need something that makes people want to come back and use your product.”
The first step: Create a well designed site