New Zealand retailers have a variety of retail solutions available, and are currently considering a variety, but one of the most interesting products that has been spotted so far is a cloud-based platform that provides retailers with all of their online retailing and merchandising functions.
The new online retail platform is called “The Marketplace”, and will be used to manage and distribute various digital content, such as merchandise and coupons.
“The Marketplace allows retailers to manage their online marketing strategies to target the best online shoppers and retailers across NZ,” said a spokesperson for the retailer.
“As the largest retailer in New Zealand, we believe The Marketplace is a critical asset for the growth of our business and its potential customers.”
According to The Marketplace, it provides “all of the tools that retailers need to build a successful online presence”, including an “online sales platform, digital marketing, merchandiser management, social media and ecommerce management”.
There is no word on when exactly the platform will be launched, or if it will be available to retail in the US.
“New Zealand retailers are working hard to develop new business models, and The Marketplace provides a platform that will enable them to build the next wave of online retail,” a spokesperson from The Marketplace said.
“We believe The Market will be an important piece of the puzzle in helping our clients achieve success online.”
The Marketplace is not the only new retail solution being floated around the NZ retail industry.
Last week, the New Zealand Retail Council announced a $2 million round of funding for a new e-commerce platform to be launched next year.
The New Zealand Council of Trade Unions (NZCTU) also announced a new fund for a $1.5 million initiative to support online retail in New York City, with a focus on digital retailing.
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