More The NFL announced Tuesday it has signed a new agreement with online retailer Amazon to sell more than $25.5 million worth of apparel in 2019.
The apparel deal is part of an $85 million partnership between the NFL and Amazon, which has been a partner in NFL stadiums and in the league office since the start of the 2016 season.
The partnership comes after the NFL spent more than half a billion dollars on new uniforms and other apparel for the 2020 season.
Amazon’s apparel division has been the NFL’s most important supplier for years.
The NFL and the company signed a memorandum of understanding with Amazon that will allow the two companies to purchase $2 million worth to sell in the first three months of 2019.
The company will then continue to sell merchandise at NFL stadiums.
“Our partnership with Amazon is a major milestone in the growth of our apparel business, and we look forward to continuing to grow our relationship with the world’s largest e-commerce company,” NFL Commissioner Roger Goodell said in a statement.
The company’s apparel sales represent about half of the NFLs apparel revenue.
The league plans to sell its entire line of apparel through Amazon beginning in 2019, with other categories to follow.
The agreement with Amazon came a day after Amazon announced it will be expanding its apparel business by acquiring online retailer, Lululemon, for $13.5 billion.
The deal with Lululu marks the third major apparel deal between Amazon and the NFL in the past six years.
Lululemo, which launched in 2009, is the largest online retailer in the world, and the largest in the United States.
The $13 billion deal with Amazon, announced in December, will give Amazon more money to spend on expanding its online store, as well as expand its online merchandise and distribution operations.
The new Amazon deal with the NFL comes as the NFL looks to improve its apparel sales and merchandising operations.
The new agreement will help the NFL make its 2020 season a bigger success, said Kevin Johnson, vice president of football merchandise at Lululu.
The move with Amazon also comes after Amazon signed an agreement with Macy’s to sell $6.5-billion worth of clothing in 2020, and after it signed a similar agreement with Nike to sell apparel in 2020.
Amazon and the other companies are also working to expand their online merchandizing and distribution networks.