A look at the war that has been waged on Canadian retailers over the last year shows that a large part of what has been labelled a war on the retail sector in Canada is in fact not.
The National Retail Federation of Canada’s annual report to Parliament says there are many reasons to question the legitimacy of the War on Retail.
In its annual report, the NRC notes that, despite the rhetoric, the war has actually been waged by retailers in the form of aggressive marketing campaigns, such as Target’s Target for Target.
Target for Target and the Canadian National Retail Association are two of the largest retailers in Canada.
The NRC says that Target and its Canadian parent company, United States-based Cabela’s, have waged a campaign that has gone beyond any of their own advertising campaigns.NRC executive director Tom McAllister says Target has engaged in a number of campaigns, including Target for Walmart and Target for Home Depot, targeting people in the country with advertisements that are similar to those used by Cabelas, which are both chains.
In fact, Target and Cabelhas been able to “distinguish between their own advertisements and those that are appearing on television,” McAllisters said.
Target, for instance, uses the tag “Target for Walmart” on billboards that are positioned near grocery stores, as well as on its website.
The tag is used in its advertising.
McAllister said that, while Target has been able a number to differentiate between its own advertisements, the fact that Target is able to use the tag on billboards to attract shoppers to the store shows that it is engaged in the “campaigns of targeted advertising” rather than advertising for the sake of advertising.
“There’s a lot of targeting going on in the advertising of Target,” McEachister said.
McALLISTER says that targeting people is just one of many tactics that Target uses in its campaign.
He said that Target has also used the tag in its website ads, which also have a similar message to that of Target’s advertisements.
In addition, Target’s marketing campaign, which is similar to that used by other retailers, also uses images of Target and Walmart, but the imagery has been modified to show Target in a different context.
McEachister also said Target’s campaign has also targeted young people, which was done in part because Target is the only retailer in Canada to offer free samples of Target-branded merchandise to teenagers.
McAuliffe, the president of Target Canada, said in a statement that Target’s focus on the youth segment is a natural evolution from Target’s strategy in the past, when the retailer was focused on its core brand.
“Target’s approach has changed to reflect the changing needs of our customers.
Target for Prime is a brand that is constantly evolving and constantly seeking new ways to make the shopping experience better for our shoppers,” the statement said.”
Our focus is to provide the best value to our shoppers and our associates through Target’s best-in-class service and products and its unique approach to delivering our merchandise to our customers at the most convenient time.”
In fact as we reported earlier this month, Target has had to spend more than $5 billion to buy Target for Canada from its parent company United States based Cabel and that spending is now nearing $20 billion.
McAslan said that while Target’s aggressive advertising campaign may have hurt its image, the chain is still in a good position.
He noted that Target sells products from a wide variety of manufacturers, from brands such as Procter & Gamble to large retailers such as Walmart.
McArthurs, the chief executive of Cabel, says that the company has been in business for more than 80 years and has seen a huge increase in retail sales over that time.
He also said that Cabel has been doing the best it can to compete with other retailers in a world that has changed so much in the last two years.
McThornton says Target is a “perfect example of how we’re trying to keep up.”
“We’re investing in the technology that makes our stores so much better,” he said.
“And that technology has come out in the retail space in a way that Target hasn’t.
Target is making its stores better.”
McArthsons comments echo those of the chief marketing officer of Canadian Tire, the country’s second largest retailer.
In a recent blog post, Mark Furlong, CEO of Canadian Trail, wrote that Target for the first time has an in-store cashier, a technology that he says is helping retailers compete against Walmart and other competitors.
“In fact our store technology has evolved beyond any other retailer in the industry,” Furlongs blog post said.
He added that Canadian Tire’s cashiers are trained to give customers the best customer service and to help them find the best products to buy.
McFarquhar said that she believes Target is also getting some of its information from third parties.
She said that in recent years