The NFL’s playoff schedule will be the main focus of the 2017 season, with the league announcing the teams to be able make and sell official merchandise in the fall.
NFL commissioner Roger Goodell said that teams will have the ability to sell merchandise on their own or with their partners, as well as on their website and through a partnership with a partner retailer.
“We have identified five primary partners that are in a very good position to do this, and that is the Buffalo Bills, Miami Dolphins, Philadelphia Eagles and New England Patriots,” Goodell said.
“As the number of teams increases, we expect that it will become easier and easier to partner with the retailers to offer merchandise to the teams.”
The NFL announced its schedule for the 2017 football season in June, which included games between the Seattle Seahawks and the Carolina Panthers, the Carolina Hurricanes and the Philadelphia Eagles, the New York Jets and the Pittsburgh Steelers, and the Washington Redskins against the Oakland Raiders and Dallas Cowboys.
The schedule also included a meeting between the Oakland A’s and the Arizona Diamondbacks.
Goodell said the teams will sell their own merchandise, but that they will not have to work with any partner retailer to sell their products.
Goodell also said that the teams have been able to negotiate the rights to sell tickets for games, as long as the teams agree to the “fair market value” of the tickets.
The NFL said that it is looking to increase the number and variety of its merchandise partnerships.
“The NFL is excited to announce that we will be offering official merchandise partnerships with a wide range of retailers in the upcoming seasons, as we continue to strengthen our relationship with retailers to deliver our game-day fans with the best possible experiences,” Goodell added.